Young's takes on Europe in environmental contest –

Young’s takes on Europe in environmental contest Published:  02 June, 2010

THE ‘Fish For Life’  seafood sustainability programme, run by Young’s and its parent Findus Group, takes on its own “Eurovision” contest in Brussels today.

The programme will pit itself against the best environmental initiatives across  the Continent in the European Business Awards for the Environment.

Fish for Life was selected for these finals by a European jury and is the only British entry to reach the pan-European stage out of eleven UK winners named in London in March.   It competes for the overall prize in the ‘Management’ section of the awards, against two other entries from Austria and Turkey.

The biennial European Business Awards for the Environment are sponsored by the European Commission and honour European enterprises that “spur economic growth by contributing to innovation and competitiveness, while also protecting the environment.”  Awards are open to companies from all EU Member States and candidate countries, and are nominated by their respective award bodies following success in national ‘feeder’ schemes. 

Chris Britton, chief executive  of the Findus Group, says, “These are highly prestigious awards which put Fish for Life amongst the very best environmental initiatives in Europe.  Reaching the finals in this way underlines the point that Fish for Life is much more than just a consumer label for our products – it is a committed and multi-faceted programme intended to support genuine improvement in fish sustainability.”

Fish for Life was initiated in the UK in 2006 by Young’s Seafood and has since been adopted across the Findus Group’s European business.   It encompasses detailed criteria and a stringent assessment process to ensure that all fish is responsibly sourced and highlighted as such on Young’s and Findus packs through the Fish for Life logo.  The programme also drives extensive engagement work with fisheries to support best practice in the drive for long term sustainability.