Top chef to launch Seafood Week –

Top chef to launch Seafood Week Published:  20 August, 2004

CELEBRITY chef and seafood fan, Antony Worrall Thompson, will launch the UK’s biggest seafood celebration – Seafood Week, 1 – 8 October 2004, according to a statement from the organisers.

Under the strapline of ‘Feeling Good with Seafood’, the top chef will encourage consumers to eat more seafood, reinforcing it as one of the healthiest, most versatile, quickest and easiest foods to cook.

The campaign, co-ordinated by the Sea Fish Industry Authority(Seafish), will also raise the profile of the huge variety of seafood available in the UK and coincide with the latest research on consumption and people’s attitudes to seafood.Antony says:

“Seafood is a truly magnificent food and vital for a healthy diet. Seafood Week is a great opportunity for adults and children alike to come to appreciate these tasty and nutritious fruits of the sea”.To support the campaign, Antony has created easy-to-cook’Fish in a Flash’ recipes for the Week, reinforcing the speed and ease with which seafood can be cooked and prepared.Last year Seafood Week captured the nation’s imagination, generating extra sales for those businesses that took part, including pubs,restaurants, hotels, fishmongers, contract caterers and major retailoutlets, according to the organisers. John Rutherford, Chief Executive of Seafish, is urging seafood businesses to make this year’s event even more spectacular. He said: “The message we want to send out is that year after year Seafood Week is clearly good for business. The 2003 results show what can be achieved when a huge variety of players in the industry work innovatively together to drive sales”. “Despite the wide range of seafood available in the UK, consumers are simply not eating the recommended amount a week. Seafood Week focuses public attention on the healthy role that seafood should play in our diet.He continued: “Seafood is incredibly versatile and there are literally thousands of different fish and shellfish recipes which take just a few minutes to prepare and cook, ideal for busy lifestyles. We rely wholly on the industry to make Seafood Week a success and will be working with seafood processors, retailers, caterers and manufacturers again to make this year even better”.