Seafish publishes results of UK Independent Fishmonger Study – Fishupdate.com

Seafish publishes results of UK Independent Fishmonger Study Published:  11 November, 2005

THE findings of a study into the independent UK seafood retail sector have been published by the Sea Fish Industry Authority (Seafish).

Seafish commissioned the research during summer 2005, to establish the true value share of this sector and understand how independent fishmongers have adapted in order to remain competitive.

The findings have shown that the sector consists of a number of strong, thriving independent fishmongers and, despite difficult trading conditions in recent times, many have carved a niche position within their locality.

Seafood in general – and independent seafood retailers specifically – are in a strong position to capitalise on the well documented trend towards a healthier lifestyle being pursued by consumers.

Key findings of the study show that:

· The total independent seafood market is currently worth approximately £263m.

· The independent seafood market is strong with a positive growth rate of 6% compared to butchers who have a current growth rate of 1%.

· Over the last five years 65% of fishmongers interviewed claimed that revenue has increased.

· Consumers think that independent seafood retailers offer greater variety and better quality seafood than supermarkets.

A Key Features summary of the study has been produced which also offers advice to independent fishmongers based on the results of the study. It analyses what makes the independent market successful and highlights strategies towards building better businesses. The Key Features has been sent out to over 1200 fishmongers. Electronic copies can be found on the Seafish website.

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