Processors Urged To Support Seafood Week European Fish Trader Published: 11 April, 2003
THE Sea Fish Industry Authority (Seafish) is calling upon the seafood industry to work together to make Seafood Week 2003 a success – saying that involvement in the annual week is definitely “good for business.”
Last year, Seafood Week captured the nation’s interest, with ten supermarket chains, and 4,000 independent fishmongers all taking part – plus seafood processors, 17 pub and leisure groups, and more than 1,000 restaurants. Feedback shows that those taking part saw an increase in sales thanks to the intense marketing and promotional activity, which took place during the week.
John Rutherford, chief executive of Seafish is urging the seafood industry to make this year’s event, which starts on October 3, even more spectacular. He explains: “The message we want to send out is that involvement in Seafood Week is clearly good for business, and good for sales. Seafood sales are currently buoyant and initiatives such as this show what can be achieved when a huge variety of players in the industry work together to promote awareness of seafood across the board.”
The theme for Seafood Week 2003 is currently under wraps and will focus on the romantic connotations and the healthy benefits of eating seafood. Seafish will provide promotional advice for all organisations wanting to take part. For more information on Seafood Week 2003, contact Seafish, either by phone on 0131 524 8646 or via e-mail at email@example.com