Norwegian Clipfish to be promoted during carnival in Rio de Janeiro Published: 03 July, 2006
NORWAY and clipfish is to be profiled during the next carnival in Rio de Janeiro in Feburary 2007.
Per Christian Enge, market manager for the Norwegian Seafood Export Council (NSEC/EFF) said that the carnival is the most important cultural event in Brazil and offers a unique possibility for profiling of clipfish. With Norwegian Clipfish as ambassador it will be one of the biggest profiling of Norway made in the last few years, he said.
The carnival is sent out live to 80 million TV-viewers in Brazil and also in several of the other important markets for Norwegian seafood.
The Norwegian Clipfish industry, through among others the NSEC, is a cooperation partner in the samba school Imperatriz Leopoldense during next years carnival.
Several marketing activities are being planned to back this unique possibility to promote Norway and Norwegian Seafood, Mr Enge said. Other companies outside the seafood industry are also invited to partake in the arrangements.
The carnival in Rio de Janeiro is made up of 14 samba schools, each with around 4000 participants. The schools represent different parts of the city, which are competing in performing their themes in the best way possible through costumes, choreography and music. Norwegian Clip fish exporters will use the opportunity to enter into more long term cooperation with the area that the samba school represents through financial support and various social projects.
A CD with the music of the different samba schools will also be released, and usually that is in the charts the last few months before the carnival.
Brazil is an important market for Norwegian seafood and last year imported Norwegian clipfish for a value of 725 million NOK. The clipfish was introduced to Brazil by the Portugese and the first registered clipfish transport went from Norway to Brazil in 1843. Today, Norway supplies over 90 percent of all clipfish consumed in Brazil. Clipfish has become an important part of the Brazilian family traditions and many Brazilians associate Christmas and Easter dinners with Clipfish.
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