Lyons Seafoods Set To Reignite Growth in the Chilled Seafood Category –

Lyons Seafoods Set To Reignite Growth in the Chilled Seafood Category Published:  19 October, 2011

Lyons Seafoods, one of the UK’s leading seafood suppliers, is extending its successful product portfolio with the introduction of a new range of chilled, ready-to-cook seafood meals as part of a major brand overhaul.

Central to this launch is the core consumer insight that despite years of celebrity chefs and recipe ideas, most consumers still lack confidence in preparing and cooking seafood. The latest range is the first of a number of new product initiatives across the entire chilled seafood category and is inspired by seafood recipes from all over the world. The range includes Malaysian King Prawn Laksa, Sweet Thai Chilli Prawns, and Catalan Fish Stew. The combination of authentic, fresh ingredients captures the scratch cooking experience and can be made in less than seven minutes. Each meal kit contains three separate compartments; succulent seafood, freshly cut vegetables and a perfectly matched sauce, all visible through clear panels and prepared daily by Lyons Seafoods in Warminster. Paul Vita, Lyons Seafoods Marketing Director said: “Lyons Seafoods is committed to providing consumers with convenient, healthy and delicious fish solutions. We believe that our latest innovation of ready-to-cook fish meals will transform the chilled fixtures and lead the way in demystifying the challenges associated with cooking fish. The new packaging is attractive and the meals will make seafood more accessible to customers who were previously too intimidated to experiment with fish meals.”  To coincide with this latest product launch, Lyons Seafoods is also pleased to announce the opening of a brand new speciality preparation facility at its Warminster site; named ‘Mise en Place’ after the French phrase used in professional kitchens referring to the organisation and arrangement of ingredients necessary for a meal. Mise en Place will house a team of qualified chefs to prepare an array of authentic, fresh vegetables and succulent seafood on a daily basis. It is testament to Lyons’ continued commitment to providing responsibly sourced seafood and aims to set a benchmark within the fish industry for top quality, fresh ingredients.