Icelandic Group appoints new chief executive –

Icelandic Group appoints new chief executive Published:  06 October, 2011

THE Icelandic Group, one of the world’s leading seafood organisations, has a new chief executive. He is Mr. Lárus Ásgeirsson, who has extensive experience from the Icelandic and international business community.

From 1991-2006 he was director of sales and marketing of the food processing equipment company Marel hf. Iceland. He was managing director of Scanvaegt International, a subsidiary of Marel in Denmark, from 2006-2008 and corporate director of sales and member of the management board of Marel Food Systems from 2008-2009. Furthermore, he was deputy chief executive of Marel from 2006-2009. Most recently he worked as the head of Sjóvá Almennar insurance company from 2009-2011.

Mr  Ásgeirsson holds a BSc degree in mechanical engineering from the University of Iceland and an MSc degree in mechanical engineering from Oklahoma State University. He has served on various boards in Iceland and abroad. The Icelandic Group, which owns two highly successful UK businesses Coldwater Seafoods and Seachill, is currently undergoing a fundamental restructuring. Two months ago it sold its French and German operations and Icelandic USA, its American seafood business, is up for sale. Herdís Fjeldsted, chairman of the board of Icelandic Group: “We are extremely pleased to have Lárus join our ranks. His long and extensive experience of international business operations will be very valuable for the Company going forward. Icelandic Group has undergone major changes in recent months, with greater emphasis on streamlining operations, lowering debts and increasing profitability. It is therefore an exciting challenge that awaits the company´s new CEO: to lead the strong group of managers and employees of Icelandic Group, a leading international seafood company.”

Lárus Ásgeirsson, said: “It is very exciting to take on the leadership role at Icelandic Group. The Company holds a very solid market position in the international seafood industry. I look forward to working with the executive team and staff of Icelandic Group to build on the strong foundations of the Company.”