Celebrations as organic smokehouse wins first UK export deal to Russia – Fishupdate.com

Celebrations as organic smokehouse wins first UK export deal to Russia Published:  23 February, 2007

The Soil Association is reportedly advising the Kremlin on organic standards

A TRADITIONAL smokehouse in Clunbury, Shropshire, has secured what is believed to be the UK’s first organic export deal to Russia for what promises to be a remarkable six figure contract for its organic Shetland-sourced smoked salmon.

The Organic Smokehouse,run by Michael and Debbie Leviseur,have

despatched the first 100kg shipment to Arivera,a Russian-owned

food distributor which supplies some of the country’s best restaurants, governmental institutions, big businesses and

consumers through its mail-order website.

An approach to the Leviseurs over eight months ago about their

award-winning Shetland sourced salmon, which is slowly smoked

using the traditional ‘draft method’ over air-dried, naturally

fallen Shropshire oak,was the start of a giant learning curve for the business in getting to grips with the complex Russian export process.

Thanks to help from Defra they have succeeded in exporting the first batch of unsliced sides and 500g packs and are looking forward to a busy and prosperous year.

Michael Leviseur said: “We’re still not 100% sure how they found us, we think it must have been through our Soil Association connections, but we are very glad they did and it’s an added thrill to be told by Arivera that we’re the first British company to supply Russia with an organic food product.

“Although we already export to California, Japan and Monaco, this is set to be our most significant deal yet and this week we have also received enquiries from New York and China, so it is all looking very promising.”

Having no organic industry of its own, Russia is reaching out across the world to import anything from fresh produce to tea, coffee, meat products and even organic baby formula for a more demanding, health conscious nation. Arivera is blazing a trail in organic product supply and, with assistance from the Soil Association, is reportedly advising the Kremlin on how to implement standards for organic farming and food production.

www.fishupdate.com is published by Special Publications. Special Publications also publish FISHupdate magazine, Fish Farmer, the Fish Industry Yearbook, the Scottish Seafood Processors Federation Diary, the Fish Farmer Handbook and a range of wallplanners.