ASL to focus on Scottish provenance Published: 04 July, 2013
Development work on Associated Seafoods Ltd (ASL) multi-million pound upgrade programme of its seafood processing facility in Buckie, north-east Scotland, is progressing well with the company announcing plans to use the Scottish provenance of its smoked salmon and shellfish as the main promotional focus for future market growth.
The new high-care crab processing area is already up and running and is currently sourcing high quality crab caught locally by Scottish fishing boats. The dedicated langoustine processing section of the facility is due for completion later this week. Both areas will give ASL the ability to process the highest quality Scottish shellfish, including a new range of value-added products.
The third stage of the development will be the completion of the Scottish smoked salmon processing area, which is due for commissioning at the end of August. Major features of this facility include traditional kilns, a dedicated hot smoking area, and the facility to produce an exciting new range of Scottish smoked salmon and cured products.
We believe that the Scottish provenance of our smoked salmon and shellfish will be one of the most important drivers in developing new markets, said Victor West, managing director.
All our salmon is 100% Scottish and only sourced from farms we work incredibly closely with and which practice the best standards of husbandry and care. In other words, our salmon is grown, harvested and smoked in Scotland.
We continually receive feedback from customers about how highly they rate our smoked salmon and how Scottish salmon is the best for flavour and texture. We intend to fully build upon this global reputation of Scottish provenance for both our smoked salmon and shellfish products.
Over the last year ASL has further built upon its already strong export base by developing new markets for premium Scottish smoked salmon and shellfish in countries such as Russia and China. ASL currently exports to 24 countries around the world with a supply base that includes customers in Europe, Mexico, the USA, Hong Kong and the Middle East. Exports currently account for approximately 80% of overall sales by ASL.