Anuga 2007: International food industry "very satisfied" –

Anuga 2007: International food industry “very satisfied” Published:  18 October, 2007

Germany’s Minister of Economics, Michael Glos

THE international food industry has declared itself very satisfied with the results of the 29th Anuga trade fair, held in Cologne.

Some 163,000 trade visitors from approximately 175 countries took advantage of the opportunity the fair offered to obtain extensive information on the products presented by the 6,607 exhibiting companies from 95 countries.

The number of visitors to Anuga was up by around three per cent from the previous event in 2005, when 158,817 trade visitors from 156 countries attended the fair.

Dierk Frauen, President of the Federal Association of the German Retail Grocery Trade (BVL), commented: “The retail sector’s high expectations regarding the leading food and beverage fair were

completely fulfilled. Not only did the event focus on innovative products and retail concepts, it also presented important sector

initiatives with regard to quality assurance and healthy diets. The presence of high-ranking politicians from both Germany and abroad also underscored Anuga’s tremendous social significance.”

This year’s Anuga marked the first time the event’s “10 specialised trade fairs under one roof” concept was put into practice at the new exhibition centre. “The new setup promoted the further consistent implementation of the specialised trade fair concept, while the attractive atmosphere lent the event additional momentum,” said Kranz.

The clear spatial division between the ten specialised fairs made it easy for visitors to get around and find what they were looking for.

With 83 per cent of the exhibitors coming from abroad, Anuga was more

international than ever before. The share of foreign visitors was also high, totalling slightly more than 50 per cent – the same as

two years ago.

Trade visitors came to Cologne from around the world, many of them from outside Europe. The number of visitors from the USA, Canada, South America and the Middle East increased as compared to the previous event. More or less the same high number of visitors was recorded for Asia, with Thailand, India, Japan and China forming the largest contingents from the region.

Along with organic products, the main Anuga trend themes included Health & Functional Food, Wellness Products and Convenience Products. Retailers and catering sector representatives alike were able

to obtain a comprehensive overview of all the key trends, while numerous events in the supporting programme presented the latest studies of the current market situation and provided information on

the market areas displaying growth potential. Such events included the Wellness and Health & Functional Food Congress and the Chilled Food Congress.

Other highlights included the kickoff event with high-ranking guests on Friday evening and the opening address for Anuga given by Germany’s Minister of Economics, Michael Glos. On Tuesday, the German

Minister of Food, Agriculture and Consumer Protection, Horst Seehofer, discussed the main elements of the government’s planned expansion of food labeling requirements. Prior to that, representatives from the retail sector, the food industry and the agricultural sector presented their respective strategies for improving the efficiency and safety of the food industry value chain.

The special shows at Anuga also provided momentum for the food sector; such shows included the Trade Innovation Show, the Anuga Wine Special 2007, the Anuga Dairy Forum and TASTE_07, which focused on new products presented at Anuga.

In addition, Anuga’s partner country Thailand demonstrated its expertise as a food manufacturer, host and culinary trendsetter at this year’s event. The Thai pavilion was officially opened on Saturday by Thailand’s Minister of Trade, Krirk-krai Jirapaet.

The next Anuga will feature Turkey as a partner country. “We are extremely pleased that with Turkey we will once again have a partner country that not only boasts a strong food industry offering tremendous potential but also a unique and refined cuisine,” said Koelnmesse Executive Vice President, Wolfgang Kranz.

Tahsin Öztiryaki, Vice President of the Istanbul

Chamber of Commerce, said he is convinced that Turkey will be able to take advantage of Anuga to present to the international market the country’s complete range of food industry products and services.

The next Anuga will take place from October 10-14, 2009. is published by Special Publications. Special Publications also publish FISHupdate magazine, Fish Farmer, the Fish Industry Yearbook, the Scottish Seafood Processors Federation Diary, the Fish Farmer Handbook and a range of wallplanners.