1,000th MSC product to hit shelves – Fishupdate.com

1,000th MSC product to hit shelves Published:  21 November, 2007

Rupert Howes

THE 1,000th Marine Stewardship Council (MSC) eco-labelled product was announced today following what the non-profit organisation describes as “an explosion of interest” in sustainable seafood in 2007.

“It took seven years to get from the first product to 500, now – just nine months later – retailers have doubled that number. No one predicted this rapid growth in demand for certified sustainable seafood,” said Rupert Howes, Chief Executive of the MSC.

The 1,000th product is Green Eye Hot Pollock Roe (Karashimentaiko) – an MSC Alaskan pollock product popular served on rice – which will be sold in Aeon supermarkets throughout Japan. The product is processed by Seattle based Trident Seafoods.

The growth in demand for MSC-certified and labelled product is matched by a significant increase in fisheries around the world seeking independent certification of sustainability. This year, 15 fisheries landing around a million tonnes of fish per year have applied for certification and six fisheries have been certified.

Mr Howes continued: “The global seafood market has changed forever. Sustainability has become a core market requirement. Major buyers and, increasingly, individual consumers are now demanding credible independent assurance that their seafood choices are not contributing to the environmental problems of overfishing. MSC certification and labelling provides that assurance. 1,000 products is a huge milestone and the speed of market take-up has outstripped all expectations.”

Yasuyuki Yamamoto, seafood manager at Aeon Topvalu Co., Ltd. commented: “We are very proud that the 1,000th MSC-labelled product has been developed under Aeon’s private brand Topvalu. Aeon is aiming to widen its range of MSC-labelled products, promote the MSC eco-label to all its customers and thus help conserve fish stocks for the long-term future.”

MSC products are also on sale in 35 countries around the world.

www.fishupdate.com is published by Special Publications. Special Publications also publish FISHupdate magazine, Fish Farmer, the Fish Industry Yearbook, the Scottish Seafood Processors Federation Diary, the Fish Farmer Handbook and a range of wallplanners.