Norway to spend £33m promoting seafood in 2023
The Norwegian Seafood Council is planning to spend NOK 408 million (£33.2m) on global marketing next year, with more than half that figure promoting farmed salmon and trout. It is […] Continue Reading
Go west
Few people were surprised when land-based fish farming new boy Salmon Evolution announced last month that it was looking to North America for long term growth prospects. The company, due […] Continue Reading
Monica Galetti takes on seafood ambassador role
Acclaimed chef Monica Galetti has been named as an ambassador for Scottish seafood, in the first appointment of its kind in the industry. As a leading chef and restaurateur, Monica […] Continue Reading
Seafish pledges to help industry face new challenges
International trade challenges and labour and skills issues could hamper the UK seafood industry’s ability to thrive if not tackled correctly. That’s the warning from Seafish, the public body set […] Continue Reading
Seafish drops marketing campaign after review
UK industry body Seafish is to drop its “Love Seafood” marketing campaign. It will also review the way the organisation is funded, with the aim of replacing the existing levy […] Continue Reading
Norway’s seafood industry aims to win over UK consumers
Norway’s seafood producers are planning to use the UK as a test bed for new methods of marketing and communication in a bid to tempt more people to eat fish. […] Continue Reading
Study finds seafood marketing needs to be tailored by region
Consumers in different parts of the world prefer different sales messages when it comes to marketing seafood, a study has found. Researchers at the University of Stirling’s Institute of Aquaculture […] Continue Reading
Flying the flag
Spain and South Korea will be the main targets next year as the Norwegian Seafood Council unveils another massive marketing budget. The organisation has set aside just over NOK 300m […] Continue Reading
Scottish Government to back seafood with £1.8m
The Scottish Government has pledged funding of £1.8m to help seafood businesses sell to markets in the UK and overseas. The initiative is intended to help the sector recover from […] Continue Reading