New CEO for Hofseth Group

He has decided to take on a new role as Chief Commercial Officer (CCO) of the farming and processing group, which he says will allow him to concentrate more of the commercial development of the business.

Stepping into Roger Hofseth’s shoes as the new CEO is the highly experienced Olav Holst-Dyrnes, who has previously worked for a number of leading aquaculture related businesses.

Roger Hofseth, CEO & CCO of Hofseth International, said: “Olav brings extensive experience, from both the seafood industry and from leading and developing companies through periods of growth and transformation.

“I have known Olav for some time and we have had many good discussions over a long period before arriving at this decision. I am therefore very pleased that he has agreed to join Hofseth and I am confident he is the right person to lead the company forward.”

Hofseth added that the appointment will allow him to further focus on the commercial development of the group: “With Olav leading the Group as CEO, I will dedicate more time to our commercial activities and market development as Chief Commercial Officer (CCO). This includes strengthening our customer relationships, expanding our value-added product portfolio and continuing to build on our IceFresh technology platform.”

Holst-Dyrnes previously served as Chief Executive Officer of the listed seafood company Havfisk ASA from 2012 to 2014 (now Lerøy Havfisk).

From 2014 to 2020 he was CEO of Ekornes ASA, the internationally recognised furniture manufacturer behind the Stressless brand. During this period, he also served as an independent member of the Board of Directors of the Danish seafood company A.Espersen.

Holst-Dyrnes said he was thrilled to be invited to take on the role: “Hofseth’s ambition is to grow exponentially over the next five years, and I am excited to contribute towards the vision Roger Hofseth has established.

“Hofseth has a truly unique asset base in the Aalesund region in Western Norway which can still benefit from significant economies of scale in the coming years.”

He added: “It is rare to have the opportunity to develop a company embracing circular economy and new ’foodtech’ to eliminate food waste and optimise the whole seafood value chain."