Seafood Norway signs football star Erling Haaland

Norwegian super striker Erling Haaland is to become an ambassador for the country’s seafood industry.

The prolific Manchester City forward has signed a deal with the Norwegian Seafood Council. He will appear in commercials, promotional posters and digital ads worldwide as part of the collaboration. The deal will last for two and a half years and comes into effect as from Easter Monday.

Haaland said: “Seafood has been part of my upbringing and my diet growing up. Norwegian seafood, which I consider to be the best in the world, still has a natural place in my life.

“The Norwegian Seafood Council does an important job of inspiring and building knowledge about tasty and healthy seafood globally and at home in Norway”

Haaland, who was actually born in Leeds when his father was involved with the Yorkshire club, has become a footballing sensation since joining Manchester City from the German club Borussia Dortmund in July 2022. He scored 34 goals in his first season with City.

Norwegian international footballer Erling Haaland at the announcement of his ambassadorship with Seafood Norway (Photo: Björn Audun Blöndal)

Christian Chramer, CEO of Norway’s Seafood Council, has called the signing a great deal for Norway’s seafood industry.

He said: “Haaland is recognised as one of the world’s best footballers and is a gigantic profile with unrivalled global visibility.

“The match with Norwegian seafood, which is in demand, bought and enjoyed all over the globe, is obvious. Being able to combine two of Norway’s best exports and strongest brands fills us with enormous pride.”

A separate deal has also been struck with Norway’s two national soccer teams, women’s and men’s.

Main photo: Björn Audun Blöndal.