Norcod lands big Chinese distribution deal
Cod farmer Norcod has signed a major deal with a Chinese distribution company to supply a minimum of 800 tonnes of fish.
The figure represents around 10% of the company’s expected production this year.
Trondheim-based Norcod said: “Even more crucial, the fish exported to China as part of this contract will generate profits – which is a significant step for Norcod.
Norcod CEO Christian Riber commented: “China represents a very exciting market for Norcod, and this contract is a substantial step for us towards creating a profitable company.
“We are thrilled with the reception our fish has received in the Chinese market and foresee a promising future in China, which will be an integral market for our growth strategy.”
In fact Norcod has already started the export of fish to China and has secured placement for their products in over 100 Metro stores in the country.
The fish from Norcod will be marketed and sold alongside and in the same manner as salmon in China. Norcod sees potential for a total cod market in China that rivals the size of the salmon market in China.
In 2023, Norway exported 40,000 tonnes of fresh salmon to China, and the total salmon market in China amounts to 95,000 tonnes.
“That is an enormous market we potentially see ahead of us, and it is our job to capitalise on it,” CEO Riber added.
“This agreement marks the initial step toward fulfilling those ambitions. It underscores that Norcod is on the right track.”
He said special acknowledgment should be given to the Norwegian Seafood Council for its support and collaboration in entering the highly important Chinese market.