Will they buy this story?


Salmon farmers in Iceland are planning to market salmon grown on land-based farms, in water filtered through lava rocks and with minimal impact on the environment. It’s a great story but, Dr Martin Jaffa asks, is it one for which consumers are willing to pay a potentially hefty premium?

Read the full article starting page 24 in the May issue of Fish Farmer, which you can read online or download here.


Keep up with us

Posted in ,
Fish Farmer cover July 2024

The July 2024 issue of Fish Farmer is out now