Tech business R3-IoT rebrands as Krucial


Communications technology business R3-IoT has a new name – Krucial. The company, which focuses on applying telecoms and sensor expertise in the aquaculture sector, is also launching a Connected Seafarm Trial Package which it says can be deployed in just six hours.

The trial package has been designed as a full end-to-end data services solution. It contains specific sensors and weather station ready for deployment in just one day, meaning no technical expertise, and minimal maintenance, is required from the user.

It easily automates data collection across multiple pens, farms and infrastructure to spot trends and enable operators to make more informed decisions to improve efficiency, increase sustainability and better understand conditions.

Importantly, the system allows data to be transmitted either by a cellular network or, if that is not available, a satellite-based network, meaning that even farms at remote locations can be connected to a control centre elsewhere.

Allan Cannon, co-founder and CEO of Krucial, said: “Our bespoke aquaculture Trial Package features everything a fish farmer needs to digitize their site and operations. This drop-in infrastructure can be deployed within six hours, so users gain almost immediate oversight of conditions and assets, is extremely flexible and can be expanded to suit customer needs – providing decision-makers with critical data and information regardless of location.

“As Krucial continues to grow under our new identity, we are committed to helping the aquaculture industry digitize and yield the full benefits of space technology. Aquaculture’s ambition to feed the world sustainably is exciting – and I’m confident Krucial can play a major part in supporting that goal.”

The trial package includes:

  • The Krucial Cell and Krucial Mote, which collects data from sensors and transmits to either satellite or cellular networks
  • Sensors to measure dissolved oxygen and two temperature probes
  • Sensor to measure salinity
  • Eleven-parameter weather station; and
  • Krucial Aquatics insights platform to display the data.

Krucial, which was founded as R3-IoT in 2018 by Allan Cannon and co-founder and CEO Kevin Quillien, closed a £3.1m seed investment round in July 2021 led by US-based VC Space Capital, joined by the Scottish National Investment Bank.

Other investors include the University of Strathclyde, alongside North American-based Ryan Johnson, former CEO of BlackBridge, Nathan Kundtz, CEO of, and Loren Padelford, former GM of Revenue at Shopify. Scottish Enterprise also became shareholders and continue to support the company.

Krucial co-founders Allan Cannon (L) and Chris Quillien


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