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Convincing consumers

Opinion28 Nov 2025by Dr Martin Jaffa

Conference panel: (From left) Dr Anneli Lofstedt, University of Oxford; Iain Lowrie, Sofina Foods Europe; Dr Martin Jaffa; and George Clark, Marine Stewardship Council, UK & Ireland

The UK Seafood Federation is right to highlight the need to promote fish in our diet, says Dr Martin Jaffa, but is it focusing on the right incentives?

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NOVEMBER 2025 Issue