THE award winning Saucy Fish brand has given frozen seafood sales a huge boost in many of Britain’s best known supermarkets.
The business, owned by Seachill, said today that since launching into frozen last year and securing listings with Sainsbury’s, Tesco, Ocado and Amazon Fresh, some 69 per cent of its spend has been incremental to the frozen fish category as a whole, according to Kantar WorldPanel.
In other words, the brand is attracting new shoppers back to frozen at some of the UK’s biggest grocers.
The Grimsby based company said it has continued to grow its frozen following at Tesco, for example, by attracting younger and more affluent consumers to frozen fish.
Its ‘Frozen Just Got Cooler’ marketing campaign reached more than 105 million consumers, using innovative formats to capture Saucy’s new generation of frozen shoppers online.
Sales and marketing director Amanda Webb said: ‘The past 12 months have been game changing for the Saucy Fish Co. We’re absolutely delighted to have introduced a new generation of younger shoppers to frozen fish, a category they wouldn’t usually consider.
‘Our frozen offering continues to expand, with the recent introduction of our frozen Thai Spiced Fishcakes and more exciting new product development in the pipeline.’
The Saucy Fish Co’s products are now available across the UK, and in Ireland, the US, Canada, France and Denmark.