Mowi’s Scottish salmon wins ASC award
Mowi’s Scottish Salmon Fillets picked up the Consumer Choice prize at the Aquaculture Stewardship Council’s awards event last night. The event also saw awards for aquafeed business BioMar, New England Seafood International, Birds Eye and Sainsbury’s.
At the fifth annual ASC Awards, held in Edinburgh in partnership with the Marine Stewardship Council (MSC), ASC celebrated excellence across the seafood supply chain — from major retailers and suppliers to brands and producers — honouring those driving meaningful change in the farmed seafood sector.
The Consumer Choice award selected the ASC’s Product of the Year based on a public poll on the ASC’s social media channels.
James Cowan, Sales Director for MOWI Consumer Products UK, said, “We’re thrilled that our MOWI Scottish Salmon Fillets have been chosen by the public as Product of the Year – Consumer Choice. Knowing that seafood lovers themselves voted for our product makes this award especially meaningful.
“It’s a wonderful recognition of our team’s dedication and care taken from egg to plate — raising salmon to the highest standards of responsibility and preparing it, restaurant-style, for customer delight. The award shows the power consumers have in driving sustainable choices across the industry.”
Also at the awards, Sainsbury’s continued its winning streak, picking up the ASC UK Retailer of the Year for the fourth year in a row. The supermarket chain stood out for its ongoing 100% commitment to sourcing ASC-certified seafood. The award recognises the retailer leading the way with the widest selection of responsibly farmed seafood across stores and online.
Dave Parker, Head of Aquaculture and Fisheries at Sainsbury’s, said, “We’re passionate about the welfare of animals in our supply chains, and committed to working closely with our partners to deliver good food that is sourced responsibly, for everyone, every day. We’re delighted to be recognised with this award from the ASC, reflecting the hard work of our teams and partners who make it possible to offer a wide range of responsibly sourced seafood products to our customers. We’re excited to keep working with the ASC to grow our range even further and continue leading the way in this space.”
New England Seafood International (NESI) was named ASC UK Retail Supplier of the Year for its achievements in driving growth in responsibly certified seafood and helping make sustainable choices more accessible to consumers nationwide.
The UK Brand of the Year was Birds Eye, for its impressive range of ASC-labelled seafood and its strong commitment to promoting responsible aquaculture.
The Newcomer of the Year Award went to aquafeed supplier BioMar, for its outstanding commitment to the ASC programme and its active role in advancing a more sustainable future for seafood farming.
Maud van den Haspel, ASC General Manager for the UK and Benelux, said: “Congratulations to all our winners for their remarkable dedication to responsibly produced seafood. These awards celebrate the people driving the transformation of the seafood farming industry — producers, processors, brands, and retailers — who choose to make a difference every single day.
“As ASC continues to grow in the UK, I hope these achievements inspire more partners to join us. Together, we can transform aquaculture into a true force for good — for farms, fish, people, and the planet.”
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