Grieg appoints Mowi executive to lead commercial strategy

GRIEG Seafood has appointed Mowi Norwegian sales director Erik Holvik to drive up the development and execution of the company’s downstream efforts and global commercial strategy.

He joins the company, which has a major salmon farming operation on Shetland where it produces mainly for the UK market, as Chief Commercial Officer, taking up his new post on October 1st.

Holvik has a long track record in the seafood industry, and has until now held the position as Sales Director of Mowi Markets Norway.

He began his career in Coast Seafood in 2003, where he worked for four years in the company’s VAP department. Since 2011, Holvik has held various roles within sales, trading and towards the retail market in Mowi. From 2013 and onwards, he helped build the company’s sales organization in Bergen. Holvik holds a Bachelor Degree in Commerce from Macquire University in Australia.

Grieg CEO Andreas Kvame said:

‘In Grieg Seafood, we have very exciting years ahead of us. By 2025, we will grow sustainably, we will improve our production cost and we will evolve from being a pure supplier of salmon to becoming an innovation partner for selected customers. I am very pleased that Erik will join our team to develop our new downstream efforts. He has the experience, the knowledge and not least the enthusiasm needed to succeed.’

Holvik added:

‘I have had great years in Mowi where I have learnt a lot, been part of a strong professional environment and worked with fantastic colleagues. Still, it was impossible to turn down the opportunity to create something brand new in Grieg Seafood. I look forward to building a new sales organization and to bring out the market potential of the company. This will be a very exciting journey and I am looking forward to getting started.’