FARMED salmon from Iceland can now be sourced electronically through the London Fish Exchange.
In a special announcement the exchange, better known as the LFEX, said the fish can be accessed through its platform with the new salmon and trout retail brand and sales organisation, Iceborn, offering up to date prices and trading.
Iceborn was launched three months ago by the Norwegian sales company Seaborn and is the exclusive distributor for three of Iceland’s four most important salmon farming companies, representing estimated volumes of around 25,000 tonnes this year and in 2021. Seaborn is owned by ten smaller family owned Norwegian aquaculture companies and is now a major distributor of salmon and trout to more than 60 countries.
LFEX said the development meant it had been able to secure the exclusive distribution rights for approximately 70 per cent of Icelandic salmon production, adding: “By supporting and promoting Icelandic salmon we are delighted to be working with these farmers and exporters as a further step in the digitalisation of the aquaculture trading community on LFEX. Seaborn has already launched Norwegian salmon through LFEX and now is extending the products available on the platform with this increased volume.”
The buyer-meets supplier platform began trading in European salmon in February, following a launch announcement a month or two earlier. LFEX is supported by a range of companies through investment, support and services including exporters, processors, fish farmers, news providers, currency and payments, technology partners, brokerage firms as well as legal, infrastructure and operational partners and logistics companies, and a global network of relationships stretching from the US, Europe and Asia.