Arnarlax chooses Wisefish

As a solution, Wisefish supports visibility and automation across the full value chain, from harvest through processing, logistic and sales, helping improve coordination between operational and commercial teams.

“Implementing the Wisefish sales and logistics solution is an important step in further connecting our value chain,” said Linda Gunnlaugsdóttir, CSO at Arnarlax.

“When farming and selling fresh salmon, efficiency and transparency are essential. Having real-time access to reliable operational data is critical for sales and logistics, and Wisefish stood out because it allows us to bring several processes together in one system, giving us clearer insight into farming and harvesting and a more coordinated operation in the fast-moving environment of sales.”

“We are very pleased that Arnarlax has chosen Wisefish as its business platform.” said Yngvi Halldórsson, CEO at Wisefish. “This implementation highlights the growing role of integrated systems in supporting efficiency and data-driven decision-making in the Icelandic aquaculture sector.

“Their operational complexity and scale make this a strong fit, and we look forward to working closely with their team.”