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Scotland shines on the global aquaculture stage

Elaine Jamieson, Head of Life Sciences and Blue Economy at Highlands and Islands Enterprise (HIE) looks back on a successful week at Aqua Nor

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Elaine Jamieson (left) with Jaynie Ireland at the Scottish Pavilion front desk
Scotland shines on the global aquaculture stage
Networking at the Scottish Pavilion

Aqua Nor 2025 proved itself again as the world’s premier aquaculture exhibition, with an impressive 25,000 visitors from almost 80 countries. From major aquaculture nations to emerging innovators, the exhibition halls were a rich mix of cultures, expertise and perspectives.


Team Scotland went to Aqua Nor with the clear intent of reinforcing Scotland’s reputation as a global leader in the aquaculture supply chain. The Scottish Pavilion was designed to showcase our ingenuity, build international relationships and drive trade and investment, and it delivered on every front. 


The atmosphere on the Scottish Pavilion was defined by professionalism, and a genuine sense of camaraderie.  There was collective pride in representing Scotland’s aquaculture sector as one team, and a determination to make the very most of the Aqua Nor opportunity. Exhibitors were clearly proud of their innovations, they were optimistic about the future, and the contributions they could make to sustainable aquaculture globally. 


The blend of exhibitors and thoughtfully curated international discussions on the Scottish Pavilion combined to create a compelling draw, offering both cutting-edge innovation and meaningful dialogue. We experienced exceptional footfall throughout Aqua Nor 2025, with noticeably higher engagement than in previous years.

 

Our international reach has clearly stretched, and the pavilion welcomed a real mix of international visitors, including delegations from Chile, Saudi Arabia and New Zealand who were all interested in doing business with and partnering with Scotland. 


The buzz around the Pavilion wasn’t defined by footfall alone. It was about quality conversations and a shared excitement for what’s ahead.


The programme of international panels on the Scottish Pavilion tackled some of the most pressing and transformative topics in aquaculture today—the drivers of disruptive innovation and the strategic potential of innovation clusters. These forward-thinking sessions drew strong interest.  


We were privileged to be joined by respected leaders from Scotland, Norway, and New Zealand, whose deep experience and candid advice brought clarity and inspiration. Their contributions underscored the shared challenges, the value of cross-border collaboration, and long-term vision necessary to drive innovation. We look forward to exchanging international expertise and co-operation in areas including shellfish research and development, digital technology development and adoption, and sustainability goals.

 

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The Innovation Panel

Our first panel discussion at Aqua Nor 2025 on disruptive innovation set the tone for a week of bold ideas and forward-thinking dialogue. The panel acknowledged that aquaculture is a technologically progressive sector, with over 60 years of innovation shaping everything from farming systems to fish health and environmental monitoring. The conversation highlighted that while the sector continues to find solutions to complex challenges, joined-up thinking across the supply chain—including policy and regulation—is essential to unlock its full potential. Collaboration between industry, government, and academia must be strengthened to ensure innovation is not only adopted but scaled responsibly. The panel emphasised that disruptive innovation isn’t just about new tech, rather innovation should be informed by what is necessary to adapt to new challenges and opportunities.  


The Scottish Government has a clear commitment to developing national innovation clusters. In our second international panel discussion, we were pleased to have the opportunity to learn about cluster development from Innovation Norway, which plays a central role in supporting business clusters through its national cluster programme. Stiim Aqua Cluster, one of Norway’s leading innovation clusters focused on advancing sustainable aquaculture, shared how it supports nearly 200 member companies across the entire aquaculture ecosystem. We also heard from NCE Aquatech Cluster, which plays a pivotal role in driving sustainable growth, technological advancement, and international competitiveness within the aquaculture supplier industry.


The discussion reinforced that trust is a core value within all their clusters, and that effective communication and networking are critical. It also emphasised the importance of sharp alignment between cluster activities and common industry challenges and opportunities.


The Young Aquaculture Society hosted an engaging panel titled “The Young International Seafood Voice”, featuring passionate young professionals from four different countries. Their conversation highlighted the mission of young professional networks: to support young people throughout their careers. The session offered a refreshing and inspiring perspective on the future of the global aquaculture industry, showing the enthusiasm and ambition of the next generation of sector leaders.


Ensuring that Aqua Nor 2025 delivered real value for all participants and funders was a top priority. While we await the results of the exhibitors’ survey, the feedback we’ve received suggests the exhibition was a resounding success for Scotland – strengthening our global presence, deepening relationships, and showcasing the very best of the aquaculture sector.


Aquaculture UK was promoted at the Scottish Pavilion during Aqua Nor 2025, highlighting the next major opportunity to connect with the UK’s aquaculture community. For any companies visiting Glasgow to attend Aquaculture UK, HIE will be hosting a fringe visit to the European Marine Science Park in Oban. Take the opportunity to visit the marine science and blue business community there, co-located with the Scottish Association for Marine Science (SAMS).


HIE marks its 60th anniversary later in 2025. Over the past six decades we have supported aquaculture businesses to grow both locally and internationally. 


The impact of aquaculture is evident in our coastal areas, through the creation of high-quality jobs, the strength of the supply chain and the delivery of wider community initiatives.  As we look to the future, we remain committed to working alongside industry, academia, and partners to build a sustainable and resilient aquaculture sector for decades to come.


One of the most striking takeaways from Aqua Nor 2025 was the consistent recognition that Scotland is trusted and respected for its contributions to global aquaculture. This was evident in the depth of conversations, the eagerness for collaboration, and the genuine interest shown by all visitors. This trust and respect are strategic assets we must continue to nurture as Scotland seeks to expand its global footprint.

 

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Networking at the Scottish Pavilion

TEAM SCOTLAND
Organisations represented on the Scottish Pavilion included: 
    • Underwater Contracting
    • Moredun Scientific Limited
    • Pewag
    • GenusWave
    • Pulcea Ltd
    • Ace Aquatec
    • SAMS Enterprise Ltd
    • MoROV Ltd
    • Brimmond
    • AlgiSys UK Ltd
    • UK Agri-Tech Centre
    • Otter Ferry Seafish
    • The Roslin Institute
    • Institute of Aquaculture
    • Young Aquaculture Society
    • AquaFarm Equipment
    • Ocean Kinetics
    • Fish Farmer magazine;


Also represented in Trondheim were, among others, Gael Force, Aqua Pharma, Ocean Farm Services, Malakoff, DNV/Ocean Ecology/Tritonia Scientific.

 

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FEEDBACK FROM THE SHOW


Paul Wilson, Head of Production, Ocean Kinetics

It was an exciting week for Ocean Kinetics – there was great energy and buzz in aquaculture and at Aqua Nor, great investment in technology and in the growth of the sector and following up on the Aqua Nor week will definitely add to the growth of our company. The presentations hosted by HIE on the pavilion attracted a lot of visitors, and this created visibility for Ocean Kinetics – we used that to open up conversations with new customers and partners.

 

Ian Armstrong, Managing Director, Pulcea Ltd
Being part of the Scottish Pavilion made this Aqua Nor very special, one of the very best. There were two particular highlights: The first was a chance encounter with a highly respected contact, and our subsequent brainstorm session rapidly led to the formation of a “go forward” plan for Pulcea’s new CFAST technology.

 

Polly Douglas, Innovation Lead – Aquaculture, UK Agri-Tech Centre 
It was Martin’s and my first time at Aqua Nor, and it didn’t disappoint. The Scottish Pavilion was great for creating a community feel for smaller companies and a great place for talks and discussions.

 

Daniel Carcajona, SAMS Enterprise
Aqua Nor 2025 was as intense as ever, offering a fantastic opportunity to connect with the global salmon sector. We engaged not only with our Norwegian contacts but also with customers from Canada and, in particular, Chile.

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