GSA collaborates on new traceability platform


The Global Seafood Alliance (GSA) has partnered with tech business Envisible to collaborate on a sourcing and traceability solution for the industry worldwide. The platform will allow data from different tracing systems to be shown together in one format.

Envisible will digitise GSA’s operations in a multi-year partnership that will leverage supply chain information for Best Aquaculture Practices (BAP) and Best Seafood Practices (BSP) stakeholders across the globe. This initiative, GSA says, will enable its partners and endorsers to visualise non-identifiable data shared from stakeholders throughout certified supply chains.

The GSA-Envisible partnership coincides with a rise in demand for seafood traceability among brands and consumers as well as increased regulatory requirements. These include the Seafood Import Monitoring Program and the US Food and Drug Administration’s Rule 204 of the Food Safety Modernization Act for higher-risk food categories such as seafood and leafy greens.

GSA said the project will enable its marketplace partners and certified producers to share supply chain data, irrespective of the traceability system they use in order to enhance and verify compliance with the BAP and BSP certification standards.

“The entire food system is in the midst of a transformation to become more data driven by an order of magnitude relative to how it exists today,” said Jayson Berryhill, co-founder of Envisible. “This transformation is the result of a convergence of greater technological capabilities, the imperative for brands to be more efficient and sustainable, and the desire from consumers to know more about their food. The Global Seafood Alliance is positioning itself to be a leader in this transformation by developing foundational data tools for its partners and endorsers. At Envisible we are proud and honoured to be partnering with GSA to make these new innovations possible.”

GSA and Envisible initially announced their partnership during the GSA Stakeholder Update at Seafood Expo North America in Boston.

GSA CEO Brian Perkins said: “Our partnership with Envisible and the digitization of seafood assurances is the next big step in providing greater value to our partners and endorsers by leveraging supply chain information and further strengthening our BAP and BSP certification programs. We’re becoming a more data driven organization, and Envisible is helping us get there.”

Over the past two years, GSA and Envisible have engaged in multiple collaborations, along with other GSA partners, including a pilot to demonstrate real-time data sharing as products and their corresponding traceability data travelled from each of the primary stakeholders in BAP four-star certification: hatchery, feed mill, farm and processing plant.

GSA and Envisible have also collaborated on other data sharing and innovation projects, including mapping BAP key data elements with those of the Global Dialogue on Seafood Traceability, and a satellite observation program in collaboration with satellite monitoring company Sea Warden.

Brian Perkins, Global Seafood Alliance



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