Salmon Scotland hires Cooke’s Watson as communications head

Industry body Salmon Scotland has appointed Andrew Watson, UK PR and Communications manager with Cooke Aquaculture, as its new Head of Communications and Partnerships.

Watson’s role at Salmon Scotland will include promoting the industry’s sustainability message across the globe.

He has been with Cooke since January 2020. Previous posts include communications roles with the Ministry of Defence and Skills Development Scotland.

On his new role, Watson said: “Scottish salmon is Scotland’s superfood. It’s our largest food export, has a low carbon footprint and sustains more than 12,000 direct and indirect jobs across Scotland, many in fragile coastal communities.

“Salmon Scotland and its member companies are at the forefront of the blue economy, and sustainable development in aquaculture will power economic growth in Scotland for years to come.”

Tavish Scott, chief executive of Salmon Scotland, welcomed the appointment and said: “Andrew joins us with an extensive understanding of the farm-raised salmon industry and will give a voice to our farmers both at home and abroad.

“Our sector is a Scottish success story that we can all be proud of… we’re looking forward to working with Andrew to drive our communications strategy forward.”