Seafood Scotland launches new tourism initiative

Seafood Scotland has launched an innovation programme to stimulate new seafood tourism initiatives.

The pilot will see the trade body work with organisations to explore and support business diversification and to establish new tourism opportunities for the Scottish seafood industry.

The aim is to inspire seafood organisations to exploit the huge growth in food tourism in Scotland. The programme will encourage Scottish seafood businesses to spread risk by diversifying into new and emerging sectors.

The organisation said it is ideally looking for seafood businesses with an idea that will:

  • Provide an authentic or innovative experience
  • Tell their story as an engaging and immersive experience
  • Answer a question that customers regularly ask
  • Ultimately increase their revenue

Donna Fordyce, Chief Executive at Seafood Scotland said: “We want to seek out seafood entrepreneurs that have been harbouring a nugget of an idea for business growth within the tourism sector, something that they haven’t had time or resource to explore before now. We will help them make that idea a reality.

This programme is designed to help inspire and ignite seafood tourism in Scotland; a market we know has huge potential and should be an area for growth for the Scottish seafood industry.”

Seafood Scotland has created a Tourism Toolkit showcasing examples of best practices from Scotland and across the world.

Expected to run for six months, the mentoring initiative will provide all business mentoring free of charge to the pilot projects reducing the financial pressure for the business ideas, ensuring the projects maximum success in diversifying and developing seafood tourism opportunities in Scotland.


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