CageEye sees scope for growth in NorseAqua

NorseAqua general manager Sveinung Kristiansen, CageEye CEO Bendik S. Søvegjarto and NorseAqua founder Lars Berg-Hansen

NORWEGIAN technology company CageEye has acquired farm equipment and cleaner fish firm NorseAqua in a move they say will change the way farmers work.

CageEye is an IoT specialist, known in the aquaculture industry for its behavioural analysis and feeding control systems.

The company uses hydroacoustics and machine learning to translate fish behaviour into knowledge. This enables fish farmers to determine feeding regimes that maximise growth while reducing feed waste and improve animal health and welfare.

CageEye plans to expand into new geographies and species besides salmon, and recently announced operations in Chile. The acquisition of NorseAqua is another step in accelerating the company’s growth.

NorseAqua, based in Bindal, Norway, develops and produces equipment for fish farming and cleaner fish.

Launched by aquaculture entrepreneur Lars Berg-Hansen in 2014, it became one of the first companies to introduce cleaner fish to the Norwegian market.

The company has grown substantially over the last years, serving some 3.000 salmon cages in Norway, Iceland, Scotland, the Faroe Islands and Canada, with around 4.500 products in the field.

In joining forces, CageEye and NorseAqua said they will realise their common goal of helping farmers optimise their business in a sustainable way.

Berg-Hansen said: ‘I believe CageEye and NorseAqua are a great fit. Both companies are intrinsically motivated to help farmers fight some of the biggest challenges in current fish production today.’

Sveinung Kristiansen, general manager of NorseAqa, added: ‘We both offer solutions to the market that change the way farmers work.

‘Either in the way they deal with sea lice or in how they make feeding decisions. But always with the same goal in mind: increasing farmer’s production.’

Bendik S. Søvegjarto, CEO of CageEye, meanwhile, said he was excited about the acquisition.

‘By adding NorseAqua to our company, we increase our development power, broaden our network and extend our support net.

‘I am confident it will help us reaching our goals and ultimately provide our future population with eight billion extra and sustainably produced meals per year in 2025.’


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