Norway to spend £36m promoting seafood around world

The Norwegian Seafood Council will spend a record NOK 483 million (£36m) this year promoting the country’s seafood. The council is targeting 28 countries around the world and once again more than half that figure will go towards pushing salmon and trout. Børge Grønbech, the Council’s Director of Global Operations said: “The investments will, across…

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US is now Norway’s main consumer market for seafood

Norway exported fish to a record 153 countries last year, figures from the country’s Seafood Council show. Norway’s seafood exports amounted to a total of NOK 33 billion (£2.5bn) in 2023. The United States is now the largest “non-processing” market – and it is still growing – but the UK is also buying more seafood…

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Salmon rules as Norwegian seafood exports hit new annual record

Norway’s seafood exports last year hit a record NOK 172bn (£13bn) with aquaculture, and salmon in particular, still the main driver of that achievement. Figures from the Norwegian Seafood Council today show that the export value increased by NOK 20.7 billion (almost £1.6bn) or 14% on 2022. Seafood remains one of Norway’s most sought-after global…

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Norwegian salmon prices in late Christmas lift

Fresh salmon prices in Norway have surged to their highest level for almost six months, in the run up to Christmas. Figures from Statistics Norway, which monitors prices on a weekly basis, show they reached NOK 87.82 per kilo (£6.73), in week 50, a peak not seen since July. They had been hovering around the…

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China overtaking Japan in salmon consumption

China has taken over from Japan as the leading Asian market for Norwegian salmon, new data shows. So far this year Norway’s salmon farmers have sold 60% more salmon to China than over the same time before the pandemic. The Norwegian Seafood Council says: “When such things happen it is important to be on the…

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Smoked salmon back on European menus, says Seafood Council

Smoked salmon is now making a comeback in many European markets after sales dropped off during the pandemic, says the Norwegian Seafood Council. With Christmas less than three weeks away the peak season for smoked salmon sales is now approaching, with Poland leading the way in that growth. Poland is Norway’s largest processing market for…

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Sagging krone further boosts Norway’s salmon exports

Norway’s seafood exports for November totalled NOK 16.7 billion (£1.2bn), 17% up on November last year. Again farmed salmon was the main driver in this seemingly never-ending overseas sales surge. So far this year, Norway has exported seafood worth NOK 158.2 billion (£11.5bn) 15% up over the same period in 2022. The decline in the value…

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Norwegian salmon exports break NOK 100bn barrier

The value of Norwegian salmon exports has now passed the NOK 100 billion (£7.4 bn) mark in 2023, which was the figure for all the country’s overseas seafood sales only four years ago. Commenting on the October results, Christian Chramer, CEO of the country’s Seafood Council said that once again high salmon prices and a…

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Seafood Council China envoy quits for top commercial role

Andreas Thorud, (pictured) the Norwegian Seafood Council’s China envoy for the past two and a half years, is leaving the organisation to join land based fish farmer Nordic Aqua Partners. He has been appointed managing director of Nordic’s fish farming operations in China, a country where he has worked for the past 17 years. Nordic…

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Seafood Council says Biden will bring ‘predictability’

The change of president in the United States is likely to make little difference for seafood exporters, Anne-Kristine Øen, the Norwegian Seafood Council’s US envoy has reported. Joe Biden takes over from Donald Trump next month but Øen doesn’t think it will be of great significance as far as the seafood sector is concerned. “Predictability…

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