TESCO has again delisted the popular Saucy Fish range of products from its supermarket shelves.
Grimsby produced saucy Fish is one of a number of leading brands, including Carlsberg, dropped by the troubled retail group. No reason has been given.
Tesco briefly dropped Saucy Fish around over two years ago, but restored the brand following pressure from the public and seafood connoisseurs.
The brand is owned by Icelandic Seachill and has become a firm favourite in the UK, especially among young professionals looking for seafood products they can cook and serve in a hurry.
However, it is not unusual for big supermarkets to delist certain well known brands and they put them back on the shelves without explanation.
Following revelations of an accounting scandal last year, Tesco has seen a slump in its profits.
It has also expanded into Norway, the United States and more recently into Belgium and just a few weeks ago it was voted a Coolbrand for the third year running alongside blue chip names such as Adidas .
A spokeswoman for the company said: “They say all good things must come to an end, and after a solid five years of romancing in the Tesco chiller aisles, The Saucy Fish Co. and Tesco have announced that they are ‘consciously uncoupling’.
She added: “Loyal fans of The Saucy Fish Co. are advised not to despair over the recent heartbreak, after all, there’s plenty more fish in the sea and you can still find the UK’s number one fish and sauce brand shaking their scales in the majority of supermarkets including The Cooperative, Ocado, Sainsbury’s, Waitrose, Budgens and Booths. “
She said that already on the hunt for its next perfect match. The Saucy Fish Co. has been seen flirting with ecommerce and planned to launch its own online store later in the year to coincide with their appearance at the BBC Good Food Show in London and Birmingham.