The Iglo group, which includes Birds Eye frozen foods in its product portfolio, is rolling out the Marine Stewardship Council’s blue eco-label for all its certified wild fish products across Europe.
The move includes Birds Eye’s iconic fish fingers along with other fish species including haddock, hake, saithe and wild salmon.
The Iglo group became a founding member of the MSC in 1997 and says it uses the eco-label on more products in more countries than any other seafood producer in Europe.
Iglo said 90 per cent of its wild caught fish in Europe is now MSC certified, with many country market brands planning to reach 100 per cent by the end of 2015.
The MSC eco-label will initially appear on 280 products, rising to 400 over the next 12 months. Around 16 countries will be affected including Britain, Germany, France, Italy – and even Russia.
The company said the commitment is being driven by a high demand for sustainably caught seafood and a growing recognition of the MSC label.
Elio Leoni Sceti, CEO of Iglo Group, said: ‘This commitment will provide reassurance to the millions of consumers who buy our brands across Europe, including Birds Eye in the UK and Ireland, Iglo across continental Europe and for the first time, Findus in Italy.
In 2015 alone we expect that over 2.45 billion MSC certified fish fingers will be eaten by European consumers and they can rest assured that the choices they make are sustainable ones.’
At the recent launch of Iglo Group’s Forever Food Together programme, Rupert Howes, Chief Executive of the Marine Stewardship Council congratulated Iglo Group on its commitment to sustainability,
‘By sourcing seafood from independently assessed sustainable fisheries, Iglo rewards top performing fisheries around the world that are working hard to ensure our oceans remain healthy and abundant’, he said.
‘This commitment recognises best practice and helps to drive very real and lasting changes to the way our oceans are fished’, he added.
‘This is an exciting commitment, not only because it means greater access across Europe to certified sustainable seafood, but also because millions more consumers will now have the opportunity to purchase frozen seafood products which carry the MSC ecolabel as an added assurance of sustainability.’