SEVEN in ten Britons would choose British made products if given the choice, according to new research.
The study – by Young’s Seafood – also found that 60 per cent would crown British cuisine ‘the best in the world’, while nearly half of respondents say eating British food reminds them of their childhood.
Fish and chips, roast chicken, and shepherd’s pie all made the top ten line-up of favourite British meals, with six in ten labelling British food as ‘traditional and comforting’.
The poll, of 2,000 adults, has inspired Young’s new ‘Proudly Made in Britain’ campaign, which will see packs of fish fingers displaying the message.
The campaign is supported by PR and digital marketing and will award five consumers a year’s supply of fish fingers.
Designed to help consumers recognise British made products, the ‘Made in Britain’ marque is accredited to businesses that make and sell goods which have been manufactured or have undergone a final substantial change in Great Britain before going on the market.
Yvonne Adam, marketing director at Young’s Seafood, said: ‘Our research shows that we Brits love our fish fingers, and we love to buy British made products.
‘We’re proud to be the only fish finger brand still making the product in Britain – proudly made by our team in Grimsby.’
Young’s fish fingers, with the ‘proudly Made in Great Britain’ credentials, will be on sale in Tesco from December.