THE US city of Boston is gearing up for its biggest seafood extravaganza.
Once called the Boston Seafood Show, Seafood Expo North America and Seafood Processing North America, which runs from Sunday, March 15 to Tuesday, March 17, has expanded significantly to strengthen its position as the largest seafood trade event on the North American continent.
For the first time in its history, the exposition will exceed 200,000 net square feet. Diversified Communications, producer of the event, cited international exhibiting companies as a key area of growth.
There is an exceptionally strong Chinese and Asian presence this year. British exhibitors include the Scottish Salmon Producers Organisation and Seafood from Britain.
Liz Plizga, group vice president for Diversified Communications, said: ‘Reports state 91 per cent of seafood in the United States is imported from other countries, showing promise to international companies looking to expand their foothold.
‘Regionally, there is notable influx in new participation from Brazil, Canada, China, Ecuador, Morocco and Spain.
‘The increase in participation signifies the importance of Seafood Expo North America for companies, worldwide, looking to penetrate this market.’
More than 20,000 seafood professionals participated in the exposition in 2014. The thriving event serves as an avenue for buyers sourcing seafood products and related services.
The exhibition is also complemented by an educational conference programme, master classes, culinary demonstrations, an oyster shucking competition and the prestigious Seafood Excellence competition.
Wynter Courmont, event manager, said: ‘While the expo is designed as a platform for buyers and suppliers to network and do business in just three days, the special onsite activities provide them with an opportunity to enhance their experience at the event.
‘It is truly exciting to see this event continue to prosper.’
Last year, 84 per cent of the visitors surveyed indicated their intent to purchase as a direct result of the exposition.
The visitors’ survey also revealed that the top three objectives for attending were to meet existing suppliers, find new suppliers and compare products.