Saucy Fish nets another US store chain

THE Saucy Fish Co last night announced another United States expansion. The company’s range of fish and sauce products will be stocked on the shelves of 800 Publix Super Markets across the south-east of the country.
This follows a string of international export announcements, including America and the Middle East, for the Grimsby based CoolBrand.
Starting next week, Publix shoppers can purchase two products from Saucy Fish’s precooked Ready to Eat range – Smoked and Roasted Salmon Fillets with Sticky Maple Sauce and exclusive to Publix, Roasted Sweet Chili Salmon Fillets with Tomato and Chili Chutney.
As the largest and fastest growing employee-owned supermarket chain in the United States, Publix Super Markets prides itself on being a premier quality food retailer.
Paul Macis, international and business development manager at Saucy Fish, said: ‘We’re really pleased to have secured another listing in the States, and Publix and their customers, who have come to expect superior value, are a great match for The Saucy Fish Co.
‘With a focus on international expansion throughout the year, we expect to see sales figures double in 2016.’
In the five years since its launch, the Saucy Fish brand has revolutionised the British chiller aisle and is now emulating this success overseas.
It entered the US market in March 2014 and has dedicated US social channels and a bespoke website for US consumers.
Florida based Publix was founded by George Jenkins in 1930 and is wholly owned by present and past employees. It stands as one of the largest regional grocery chains.
Saucy Fish, owned by Icelandic Seachill, returned to Boston this week for the Seafood Expo North America, but it is not known if the deal with Publix was finalised at the show.