Saucy Fish 'copycat' row settled

THE owners of the Saucy Fish Co have settled their ‘copycat’ claim against the German store chain Aldi.
In May this year Icelandic Seachill took out a High Court injunction against the discount retailer’s new range of fish and sauce combinations called Saucy Salmon, which the Grimsby based company claimed infringed their registered trademarks.
The Saucy Fish Co then raised concerns that the core packaging and design features of Aldi’s products were confusingly similar to their own award-winning brand.
It argued that this could mislead consumers into believing they are actually buying The Saucy Fish Co products or the products are part of a brand agreement with Aldi.
Now Saucy Fish has confirmed that it had reached an out of court settlement, but has declined to comment further because both parties have agreed that the terms of the settlement should remain confidential.
When Icelandic Seachill took out the injunction last spring, it said in a statement that it was important to protect the distinctive brand of a premium quality product, which was now receiving global sales.
Saucy Fish has taken the seafood industry by storm since its launch more than four years ago and sales are thought to be approaching the £35-million mark.
Their products are also winning many accolades. Just two weeks ago Simon Smith, the new head of Icelandic Seachill and the man behind Saucy Fish, was named Best Food and Drink Entrepreneur of the Year by Investec. The ceremony was held at the House of Commons.