Salmon Evolution has appointed Trond Valderhaug as its new chief commercial officer (CCO) with effect from 1 October. Currently sales vice president for Asia at Mowi, he has acquired solid experience of national and international sales over almost 20 years.
The appointment of Valderhaug means that Salmon Evolution is preparing to commercialise output from its land-based fish farm. CEO Hakon A Berg said:
‘Our product is due to be on the market within the next two years. Until that time, we will be documenting the advantages of our land-reared salmon and have a strong story to tell.
‘Trond has long experience and an extensive network in strategic markets. He’s the right person to lead this work, and we’re very pleased to have this expertise in place.’
Valderhaug wants to contribute towards building something unique in western Norway. He said:
‘I want to apply my experience to help realise this aquaculture adventure.
‘Becoming involved at an early stage and having the opportunity to influence the commercialisation of a quality product in the market are important reasons why I’m getting to grips with this assignment.’
Valderhaug is transferring from conventional aquaculture to land-based fish farming. He adds:
‘I am sure that the land-based approach will be part of our future, and I’m convinced that the way Salmon Evolution is doing this – utilising large volumes of fresh seawater – is the most secure way of implementing it.
‘That applies both biologically and in relation to the product we’ll be proudly serving up to the market.’