Sainsbury's top sustainable seafood retailer
SAINSBURY’S was today named the ‘best sustainable seafood supermarket in the world’ in a league table published by the Marine Stewardship Council.
The annual MSC Supermarket League rates British supermarkets on their sustainable seafood range.
It says Sainsbury’s reached the top spot in Britain and the top spot worldwide with the most MSC labelled products of any national supermarket, by providing 225 MSC certified sustainable choices.
In contrast, rivals ASDA and Morrisons were at the bottom of the league.
MSC programme director, Toby Middleton, said: ‘It’s all about choice. Most of us don’t have the time to read up on sustainable sourcing and we shouldn’t have to.
‘The MSC label means the ‘science bit’ has been done for you. Sainsbury’s, Waitrose, Tesco, Lidl and Aldi are offering their customers clear labelling and the chance to make a difference, helping to protect fish stocks for our children and our grandchildren.
‘In contrast, at the bottom of the league, there simply isn’t the independent information you need to help you choose and those shoppers are missing out.’
MSC said the biggest change since 2016 has been Tesco, which has rocketed four places up the league to reach an impressive third place.
Tesco has added nearly 80 MSC certified products to its range in the past year, with plans to add further to the range in 2017.
But it says in contrast M&S has continued to slide down the league falling from 3rd to 5th place last year and down to 7th place in this year’s league table.
MSC claimed the league table shows a huge improvement in all of the top five supermarkets. Second place Waitrose has a long-standing commitment to sustainable sourcing and is joined by discounters Lidl and Aldi in a group which now has two thirds of its ranges MSC labelled.
Picture: Sainsbury’s aquaculture and fisheries manager Ally Dingwall