Now Findus plans US foray

FINDUS has become the latest UK seafood business to enter the US frozen food market.
The company, now part of New York based Nomad Foods and already established in Canada, has announced it will be at the Boston Seafood Expo next week.
It plans to introduce its new Italian seafood pasta sauces at the show – from March 11-13 – along with other items from its range, using ‘British heritage’ as a marketing tool.
Two Grimsby based companies, Young’s Seafood and Seachill (through its Saucy Fish brand), have already made successful forays into the US.
Harald Guimarães, export director at Findus, said: ‘Findus is all about making healthy, delicious food accessible and affordable and we believe that this suits the US market very well.
‘According to our market research, there is a very high potential for Findus fish products on both the east and west coasts of the USA.’
Findus is the largest frozen foods producer in Europe with a turnover of $2 billion. Nomad Foods employs more than 4,300 people in 15 countries and 10 factories and is listed on the New York Stock Exchange since January 2016. The company headquarters are in Feltham near London.