Grieg Seafood’s new fully integrated sales and marketing organisation has become fully operational and will now be used to sell its Scottish and Canadian salmon, the company has announced. Norwegian salmon is expected to follow soon.
The previous sales joint venture setup, known as Ocean Quality, has subsequently been dissolved.
In November Grieg said it was carrying out a strategic review of its Shetland operations with a view to a sale, possibly later this year.
The announcement made no mention of this move so presumably the new organisation will handle Scottish matters until any sale has been completed.
The company’s chief commercial officer, Erik Holvik, described the move as an exciting new part of Grieg Seafood’s growth journey.
He said: “Until now, we have been a pure supplier of farmed salmon from Norway, Scotland and Canada. Towards 2025, we will reposition Grieg Seafood in the value chain and become a partner for selected customers in our main markets.”
“Our own, fully integrated sales and market organisation is the first step in this direction,” he added.
Ocean Quality North America, Ocean Quality UK and Ocean Quality USA became a part of Grieg Seafood’s new sales organisation at the start of this year. All employees in these companies have been transferred to Grieg Seafood and from now on they will supply customers under the Grieg Seafood name.
Grieg Seafood said it is currently building a new Norwegian sales organisation from scratch, to sell the company’s home produced salmon.
The first sales of Norwegian fish are estimated to start at the end of the first quarter. Until then, the sales company Sjór, previously the Norwegian arm of Ocean Quality, will sell Grieg Seafood’s salmon from Finnmark and Rogaland.
“We have employed a diverse group of talents from both inside and outside the salmon farming industry to our Norwegian sales branch. We are building our new organisation step by step, and look forward to be fully operational in all countries in a few months,” Holvik explained.
Looking ahead, Erik Holvik said it was now time to prepare for post Covid pandemic times.
“While our markets and customers are still impacted by the pandemic, we are all starting to see the light in the end of the tunnel. We are optimistic about the future,” he declared.
“Focus on health, sustainability, transparency and traceability among customers and consumers is stronger than ever. We look forward to work in closer partnerships with our customers towards a more sustainable food system.”