Get on board with seafood campaign

SEAFISH, the industry authority on seafood, is calling on the UK food services industry to get behind Seafood Week, and help the nation celebrate its ocean wealth.
The week-long event, from October 9-16, is aimed at encouraging people to eat more fish by highlighting the abundance of seafood on offer at local restaurants, takeaways, hotels, public houses and retailers.
Each day, the campaign will focus on a different species of fish. Seafish has developed ways for businesses to get involved, from putting up a poster, to entering its competition, or attending a cutting-edge industry insight event.
Chris Middleton, head of communications and marketing at Seafish, said: ‘The support from industry to date has been fantastic and we’re now looking forward to giving seafood a real push over the course of the week.
‘At the World Seafood Congress, which has just concluded in Grimsby, delegates heard that innovation within the seafood market is continually required in order to see consumers eating more fish more often.
‘To achieve that, customers want to be inspired by an increased variety of fish species and differing formats being available.
‘Seafood Week is the perfect opportunity for our industry to capitalise on these opportunities and demonstrate what a delicious, fast and healthy product seafood is.’
How to get involved with Seafood Week:
The Chef Recipe Competition
The Seafood Week Recipe Competition is asking aspiring chefs and food service outlets to design a dish that is both easy for consumers to replicate at home and which represents the aims of Seafood Week.
All the recipes submitted will be promoted on Seafish’s online consumer platform, Fish is the Dish.  The winner will receive a culinary trip for two to London and dedicated PR support from Seafish’s award winning media teams to promote their recipe and talents to the media.
The Event
On October 13, with Seafood Week in full swing, Seafish will also be hosting a seafood shopper and consumer insight seminar at its site in Grimsby.  The day of talks led by industry experts from Seafish, Kantar, RDsi and the NPD Group, will provide attendees with a greater awareness of the trends affecting the foodservice market.
The sessions will also examine the modern seafood consumer, discussing their tastes and behaviours. They will seek to inform the food services industry on the perceived barriers to seafood consumption and challenging it to address these issues through innovation and a focus of sustainability.
The Toolkit
To supplement this, a downloadable toolkit is available for all restaurants, takeaways, eateries and retailers that want to get involved in Seafood Week.
Also included in the toolkit are the details of the official Seafood Week themes, a sample press release that can be tailored to any outlet’s local media, the official logo, an assortment of printable marketing materials to promote their celebration of the week and a social media calendar to help businesses engage with their customers online.