EUROPEAN seafood importers travelled to Scotland last weekend to join producers of Label Rouge Scottish salmon at the Six Nations rugby match between Scotland and France.
Although the French were defeated on the pitch, business relationships were strengthened, cementing trade links for the future.
These importers have been key to the development of Label Rouge sales since Label Rouge Scottish salmon was accredited by the French authorities in 1992, increasing from 2,000 tonnes to 7,500 tonnes.
They have been instrumental in boosting sales to retailers and wholesalers, including 250 of France’s independent fishmongers.
Scott Landsburgh, chief executive Scottish Quality Salmon, the Label Rouge Scottish salmon management body which hosted the event, said: ‘This was a very important event for our producers.
‘Some of these trade relationships have really stood the test of time, dating back 24 years when Label Rouge Scottish salmon was first introduced to the French market.
‘The industry was well represented by all five Label Rouge Scottish salmon producers at the event and we look forward to celebrating the silver anniversary next year.’
Label Rouge is the French government’s trusted and superior food quality mark. Criteria for its award include taste tests by a consumer panel selected by an independent body.
Although it was originally developed for the French market, the reputation of Label Rouge Scottish salmon as a high quality food has seen demand rise from other EU countries including Germany, Switzerland and Italy in recent years.
Picture: French salmon importers and Scottish producers at Murrayfield last weekend