Fishermen’s Mission is the toast of Cornish brewery
SHARP’s Brewery, in Cornwall, is donating money for every pint of Honey Gold Ale on Port Isaac beach it sells to the Fishermen’s Mission.
Ten pence is being donated for every pint of the brewery’s ale, and with 40,000 pints sold since June, £3,300 has been raised, reports Western Morning News.
James Nicholls, Sharp’s Brewery’s Brand Manager explains: ‘Earlier this year we saw terrible weather conditions affecting businesses in Cornwall and the South West, many of whom were our customers’, explains James Nicholls, Sharp’s Brewery brand manager.
‘Many fishermen were unable to work for months, so we decided to launch Sharp’s Honey Gold Ale to continue supporting communities in our home county and region.
‘Fishermen’s Mission is an inspirational charity embedded into the community and we are delighted to hear how money raised by Sharp’s is being used. It’s no surprise that Honey Gold Ale sold particularly well in Cornwall, with the top selling location being Kingsand.
‘The ale also went down particularly well in our South East outlets, so the power of the Cornish brand, with Sharp’s quality and a calibre hardworking charity has obviously proved to be a winning combination.’
In thanking the company’s generosity, Gina Moore, Fishermen’s Mission SW Fundraising Manager said: ‘We are hugely grateful for their fantastic support and understanding of the work we do for fishing communities here in Cornwall.
‘We are delighted to receive over £3,300 from Honey Gold Ale sales and also for their support at the St Ives Real Ale Festival.
‘Sharp’s Brewery is not only supporting our vital work of caring for fishermen, but they are also supporting a traditional South West way of life.
‘With the support we receive from the public and businesses like Sharp’s Brewery, we supported 234 fishermen and gave over £119,000 in welfare support payments to them and their families last year.
‘We are also hugely proud to have distributed 250 lifejackets under the Fishing Safety Group Campaign. This floatation device saved the life of a local fisherman just weeks after he received it.’