BioMar appoints new boss in Ecuador

FEED group BioMar has appointed a new general manager at its recent acquisition in Ecuador, Alimentsa.
Current vice-president of the firm Danny Velez will take over from Roberto Boloña, who has been in the post for 25 years.
BioMar acquired 70 per cent of the shares in shrimp feed producer Alimentsa in the summer, signalling the Danish group’s expansion into this market.
Velez has been one of the driving forces behind Alimentsa’s growth as a provider of high performance diets and technical services and training. With 25 years in the firm, he has headed daily operations and been in close contact with customers as well as suppliers.
Boloña hands over a strong company, having supported the smooth acquisition process, positioning BioMar Group among the leading shrimp feed producers in Latin America.
‘I fully respect the decision taken by Roberto Boloña and we highly appreciate his valuable contribution to Alimentsa during the past years,’ said Henrik Aarestrup, vice-president of emerging markets at BioMar.
‘I am very satisfied that Danny Velez has accepted the new challenge, securing continuity and taking the lead in integrating Alimentsa into BioMar Group.
‘We right now are focused on positioning Alimentsa even stronger in Latin America and we expect to be able to present very tangible actions within a short timeframe.
‘I believe that we can together create synergies in regards to the development and delivery of high-end products and services to the Ecuadorian shrimp farmers.’
Velez said: ‘I am very honoured to be chosen to lead this important step forward for Alimentsa. I see a huge opportunity developing Alimentsa with support from the global innovation teams in BioMar.
‘At the AquaExpo in Guayaquil our customers were truly excited about the new opportunities ahead and I am sure that together we will make leaps and bounds towards contributing to the innovation of the aquaculture industry in Ecuador.’
Picture: General manager Danny Velez