Norwegian fish starts to conquer US – Fishfarmer Magazine

Norwegian fish starts to conquer US16 August, 2010 –

FOLLOWING Norway’s recent announcement of record seafood  exports, it has now emerged that Norwegian fish is taking over the seafood market in the United States. Sales of Norwegian salmon to the US in particular have rocketed since the Chile salmon disease outbreak 18 months ago. But it also being helped by the oil crisis in the Gulf where large areas of water have been clsoed off to fishing, leading to a seafood shortage in some areas.

Now a foursome of Norwegian chefs, who call themselves The Flying Culinary Circus, remain loyal to their roots by using only Norwegian-imported seafood to create their culinary masterpieces are the latest hit across the Atlantic..

This  trend for Norwegian seafood is verified by the Norwegian Seafood Council’s Borge Gronbech, who says  that fresh whole salmon and salmon filets are at  Trond Svendgard, one of the fabled chefs in The Flying Culinary Circus, says that it is because “Norway has the coldest, clearest water in the world.” Norway’s fresh ocean currents and cold waters create the perfect conditions for harvesting seafood. With fishing in its culture for the past 6,000 years, Trond believes that “[Norwegians] have learned how to take care of the coast and level of seafood.” The ideal settings paired with a culture that honors high-quality seafood, it is no wonder that Norwegian Seafood is in such high demand.

Mr  Gronbech added: “Norway has a unique position with nearness to the resources, and relatively short distance to the markets. “We stay constantly and vigilantly focused on quality and food safety.” The value of exported seafood from Norway in the first six months of this year reached NOK 24 billion kronas (around £2.4 billion sterling) , the highest export value ever for the period, according to the Export Council for Fish.In June alone, the value of exported seafood from Norway increased by  by 27 per cent, compared to  June last year.