Delegates to enjoy LEGO at AquaVision 2014 – Fishfarmer Magazine

Delegates to enjoy LEGO at AquaVision 201412 March, 2014 –

RESPECTED innovation professor David Robertson will give a talk at AquaVision 2014 titled ‘Brick by brick: How LEGO rewrote the rules of innovation’.

In the aquaculture industry, there have traditionally been two main contributors to success: firstly, innovation that reduces costs and improves competitiveness.

Secondly, market development investments that either increase demand by expanding the market geographically or that increase the number of products available to producers.

For many businesses, innovation is a guarantee of future success, but in the case of LEGO it came close to bringing its downfall.

In 2003, despite having followed a path of intense innovation and successfully applying the advice of many experts, this globally iconic brand found itself virtually out of money and with a portfolio of products that was failing to win over consumers.

At AquaVision 2014, Professor Robertson will explain how LEGO turned its fortunes around to become one of the healthiest, most profitable and fastest growing companies in the toy industry today.

From 2002 through 2010, Professor David Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland’s Institute for Management Development (IMD).

He is also the author of ‘Brick by Brick: How LEGO Reinvented its Innovation System and Conquered the Toy Industry’. Forbes nominated this book as the best business book of 2013.

AquaVision is a world-class aquaculture conference that attracts a diverse range of stakeholders to Stavanger every two years and will do so again 16-18 June 2014.

The conference, organised by Skretting and its parent company Nutreco since 1996, has established itself as an important meeting place for some 450 participants from around 35 countries.

The theme for AquaVision 2014 is ‘Meeting tomorrow today’ and the two-day programme will discuss on the three main topics: ‘Feeding 9 billion people’, ‘The blue revolution’ and ‘Beyond tomorrow.’

Professor David Robertson