Brazilian flair for Harbour Salmon Company – Fishfarmer Magazine

Brazilian flair for Harbour Salmon Company07 April, 2014 –

THE frenzy around World Cup 2014 won’t just be about football, it will be about everything from Brazil.

In anticipation of the consumer clamour for a taste of Brazil, Harbour Salmon Co is launching a new variant of its infusion range – Brazilian Moqueca Infusion.

The product will be listed in the Co-op from 19 May – in good time for all the celebrations.

Brazilians have been making Moqueca – a flavoured fish stew traditional to their country – for at least 300 years and it is one of their best known dishes.

Tangy and creamy, the Infusion will help consumers to create a Brazilian theme in their own homes, while they settle down to watch the matches in Rio.

Mintel predict that internationalism will be the key consumer trend in 2014, the follow on from the ‘Brand Britannia’ fever of the Olympics, Royal weddings and births.

Brazilian is widely regarded in the food and drink industry as one of the key flavour trends of the moment.

The estimated volume for Harbour’s Brazilian Moqueca Infusions is in excess of 120k units – adding to the spectacular growth of the brand in the UK over recent months.

Marketing Director for Harbour Salmon, Geoff Cormack, said: ‘Feedback on our Infusions has been incredibly positive. People love the no-mess-no-mess microwaveable packaging and great flavours.

‘Cooking in just three minutes in the microwave, you can enjoy a healthy TV dinner without missing any of the match.’