Young's responds to MCS's strictures what fish to eat – Fishupdate.com

Young’s responds to MCS’s strictures what fish to eat Published:  08 September, 2008

BRITAIN’S largest seafood producer, Young’s, responded at the weekend to the Marine Conservation Society’s latest strictures on what fish to eat – and what not to eat.

The Society last week ruled out cod unless it came from the North East Arctic and haddock from the Faroes among others and said it was concerned that supermarkets and restaurants were failing to label fish adequately.

But Young’s – which is the largest specialist fish producer and has a 200 year history in the business – said the simplest way of choosing responsible sources fish was to look for the company’s own label.

Young’s, which employs over 4,000 people in Grimsby and Scotland, said it had developed its fish for life scheme to ensure all the seafood it uses had been carefully sourced according to rigorous guidelines.

Mike Mitchell, Young’s head of seafood sustainability, said: “As witnessed by the Marine Conservation Society’s list, there are vast numbers of environmental issues facing concerned consumers when they try to buy fish responsibly.

“We aim to make things easier by doing all the difficult assessments for them through our ‘fish for life policy’ . It is a simple way to show that all our fish has been responsibly sourced whether it is caught in the wild or farmed.

Marketing director Yvonne Adam added that the policy was now the bedrock of the Young’s brand. The company was a recognised leader in responsible sourcing and had recently won a number of awards for its ethical approach.

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