Young’s invests in ‘Best ever’ chilled seafood with extended life –

Young’s invests in ‘Best ever’ chilled seafood with extended life Published:  14 June, 2006

AS part of its ongoing drive to broaden the appeal and availability of seafood,this summer Young’s is launching a series of new chilled ranges that are the result of around ₤1M investment in product development and research.

Young’s believes they represent a step-change for the category – both in terms of product quality and in assisting the management of stock.

The first launch is a portfolio of new coated fish – produced from hand cut fillets and cooked in sunflower oil. In taste tests, these products achieved Young’s highest-ever consumer scores for a breaded fillet product.

Marketing controller, Yvonne Adam, says: “We have been working on these new chilled ranges for about 18 months, with the twin objectives of achieving superb taste and quality – whilst at the same time maximizing the chilled seafood opportunity for retailers by extending shelf life.”

Hence each product in the range now has at least 10 days shelf life. Trade research has suggested that boosting life from 5 to 10 days reduces waste dramatically.

As Yvonne Adam says, “It is extremely satisfying to have been able to combine longer life with some of our best ever chilled recipes. These products really do represent a major step forward and will help every retailer to take better advantage of the huge consumer appetite for seafood.”

The first products are as follows:

• Two Breaded Chunky Cod fillets 284g

• Two Breaded Chunky Haddock fillets 284g

• Two Chunky Salmon Fishcakes 180g

• Two Chunky Cod Fishcakes 180g

• Two Chunky Cod with Chips 284g

Sales of chilled seafood are currently growing at around 8% a year (TNS.) is published by Special Publications. Special Publications also publish FISHupdate magazine, Fish Farmer, the Fish Industry Yearbook, the Scottish Seafood Processors Federation Diary, the Fish Farmer Handbook and a range of wallplanners.