Very successful European Seafood Expo for Sirane – Fishupdate.com

Very successful European Seafood Expo for Sirane Published:  29 April, 2013

Sirane has European Seafood Expo in the bag.

INNOVATION drew in the crowds as UK-based food packaging development company Sirane enjoyed one of its busiest ever trade shows at last week’s European Seafood Expo in Brussels.

Value-added food packaging solutions including microwaveable steam cooking bags, absorbent salmon boards and bags suitable for a barbecue created a huge stir.

Jeremy Haydn-Davies, director of sales for food packaging, said: “The Brussels show was incredible. We often had potential customers queuing up to come and talk.

“Our cooking bag solutions, absorbent liners for transportation and absorbent salmon boards in particular were proving very popular with visitors to the stand.”

One product that really created a buzz was the new Sira-CookTM SupremeTM cooking bag.

Simon Balderson, Sirane managing director, said: “Our new Sira-CookTM SupremeTM cooking bag has so many potential uses – and offers numerous advantages to users.

“It is a foil bag capable of withstanding significant direct heat, allowing for its use on a barbecue as well as in an oven. The food will be tender, retain all the juices and flavours as well as the goodness, and could be sold over the counter in the pack.

“For the customer there would be no mess, no smell, and no need to handle the food. The bag can be heat-sealed or folded over, and add genuine value to retail food sales.”

Sirane’s absorbent liners for transporting fish – a range that was recently expanded thanks to a new machine significantly speeding up and streamlining the production process – were equally popular.  The Dri-Fresh® Sea-FreshTM range of absorbent liners quickly and effectively absorbs the melting ice and juices released during transportation. The liquid is absorbed and trapped inside the Sea-Fresh liner to prevent spillage and reduce odour.

The machine – designed and built by Sirane’s in-house engineering team – will allow for far greater flexibility in the range, with almost any size or absorbency now available.

Ian Beardsall, director of product & process development: “Our new machine for Sea-FreshTM liners will make us very competitive. With this new pricing, combined with our reputation for quality absorbent products, I’m not surprised there was a high level of interest.

“Sea-Fresh liners are terrific for lining crates of fish, soaking up large amounts of water and fluid from the crates, meaning it arrives at the destination in a much better state.

“The cold crate packed with seafood will remain cold and dry, optimising the condition and appearance – and in many cases the value or saleability – of the fish.”