US seafood company celerates 70th birthday with new capture –

US seafood company celerates 70th birthday with new capture Published:  18 October, 2011

PACIFIC Seafood is this month celebrating its 70th anniversary by releasing the official history of its founder, the late Frank Dulcich Sr., who rose from poverty to found one of North America’s largest seafood companies.

The celebrations came as Pacific has recently added another business to its portfolio – Coast Seafoods, the operator of some of Humboldt Bay’s prolific oyster beds and harvesting operation on the Pacific Coast,  which has been bought by Pacific Shellfish Co., a subsidiary of the Pacific Seafood Group.Mr Dulcich migrated to the United States in 1920 from his homeland of Croatia. But in the span of just 20 years he had started two companies that went bankrupt and even tried his hand at farming before starting his small fresh retail seafood shop, Pacific Seafood, in Portland, Ore.  His luck turned and after 70 years of hard work, risky investments, and determination Pacific went from having 18 employees to over 2,500.

Dulcich’s grandson, Frank Dulcich Jr., who is now chief executive, said: “The secret to our success is that we have never sought to be the biggest, simply the best. Many companies focus on growing in size and in the process lose sight of the quality of their products.

“At Pacific we are constantly asking ourselves how we can improve.”  Pacific is known for innovation, having developed many technologies that enhance their products and reduce the company’s impact on the environment. He added: “From our founding we have always sought to revolutionise our industry and be at the forefront of the sustainability revolution.”

Pacific says it tracks every fish it catches from the ocean where it is caught to the store where it is purchased. Some of Pacific’s facilities have earned BRC certification, the highest standard of food safety and hygiene, including separation of raw and cooked products and positive airflow to prevent airborne pathogens.

In an effort to be good stewards of the environment, the company has teamed up with Georgia Pacific to use Greenshield, a proprietary moisture-resistant coating for boxes that is 100 per cent recyclable. Pacific has also implemented a cutting-edge waste reduction programme that diverts more than 600,000 pounds of material away from landfill sites every year.